If you own a business, you will, inevitably piss off a customer. How should you respond when you do?
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The Difference Between Sales & Marketing is Bigger than Words
The thing to know about both sales and marketing is that one supports the other. Learn the critical elements every business needs to master to perform both of these functions well.
Continue ReadingOn Choosing How to Invest in Sales Growth
Advertising or Salespeople? I have a limited amount of capital for growing sales in my business – should I put it into paid advertising or hire employees to sell?
Continue ReadingOn An Owner’s Fear of Selling
I’m not a natural salesperson and it’s hurting my ability to grow my business. Even though I believe in the value of my product, I just can’t bring myself to go out there and pitch it to potential customers. Sometimes, I feel paralyzed or embarrassed when trying to convince someone to buy from me. How do I overcome this and learn how to sell?
Continue ReadingOn Business Data & KPI’s
I don’t always know which financial metrics I should be paying attention to the most. How do I know that I’m using the right data to make decisions in my business?
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