You're in business for a reason
It might be to have the freedom to live life on your terms. Maybe you want to earn more money doing what you love. Some people want to create an extraordinary life for themselves and their families … and others really do want to change the world.
Your business is a means to an end
Our businesses are not our purpose, and they shouldn’t be our identity. It’s a tool that we use to reach our personal goals and experience the true life we want. Mastering that tool is a worthy goal – because the better we get at using it, the greater the profit it will produce.
You believe that there is a path to your own idea of happiness
The profit our business produces gives us the capability (the potential) to follow the path. Only you define the elements … freedom, connections, new experiences, love … that make up your personal state of bliss.